Fortune 500 companies know the role of domains in their marketing strategies. These companies own multiple domains that match their industry and products. We will go into more detail about this in a future post.
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Top Signs You Need to Upgrade Your Domain
With the sheer number of available extensions and combinations of multiple words, the temptation to go with a newly registered domain can be strong. However, you must consider the impact this will have on your business. Just because you have the domain on your collateral material, clothing, and/or vehicles, does not translate into visitors. In fact, you may be sending visitors somewhere else. Here, we present signs that your domain is weak and needs an upgrade.
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What Affects Domain Pricing?
There are a number of factors that affect domain pricing. But there is one overwhelming factor, demand.
Demand is the underlying factor that affects the pricing. Aged, clear, short, or descriptive domains are rare and in demand. The greater the demand, the higher the cost. However, there are other factors that impact price. What are they?
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What’s In a Name?
You may wonder why invest in names? That may sound like a strange type of investment to the uninitiated. However, we all use names to identify products and services we use everyday: Google, Amazon, Facebook, etc. Imagine if Google was SomeSearchCompany and Amazon was TheDeliveryWarehouse. Would that help or hurt their success? The answer is obvious. Their successes are due in significant part to how easy it is to recall and say their names. Even if there was a “the” in front of their names, as was the case with TheFacebook at the beginning, it would greatly hinder their marketing initiatives.
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