Fortune 500 companies know the role of domains in their marketing strategies. These companies own multiple domains that match their industry and products. We will go into more detail about this in a future post.
If you are upgrading your primary domain then you have to change the URL’s in a way that is SEO-friendly and won’t cause your site to lose ranking. This, too, will be the subject of a future post.
High-end premium domains also drive direct type-in traffic, so domains related to your business can be redirected to your main website for their traffic. The more premium domains related to your business are redirected to your main site, the more targeted traffic it will receive without paying any per click or per visitor costs.
Multi-domain development strategy. Developing websites on premium domains is an effective strategy to increase online presence. Many prominent brands have multiple sites developed related to their core business or products. For example, Zillow and Trulia are the same company. They dominate the first page for the same keywords.