With the sheer number of available extensions and combinations of multiple words, the temptation to go with a newly registered domain can be strong. However, you must consider the impact this will have on your business. Just because you have the domain on your collateral material, clothing, and/or vehicles, does not translate into visitors. In fact, you may be sending visitors somewhere else. Here, we present signs that your domain is weak and needs an upgrade.
Your domain is on a not dot com extension.
Your domain contains superfluous words such as “the”, “a”, “online”, “site”, “go”, “get”, etc. If they are an integral part of a name, that is different. But if your domain has a superfluous word because the one without it was not available, that’s a sign you need to upgrade.
Unless your business contains more than 2 words, your domain should not contain more than 2 words. Some exceptions include words that are necessary to make sense, such as city names (i.e. New York), or connectives like “of”, “for”, “and”, etc.
Your domain includes dashes and/or numbers.
You are not happy with your domain choice, or even embarrassed to give it out.
You are not getting type-in direct traffic.
You have to spell the domain name when spoken to listeners.